MCDOWELL MOUNTAIN RANCH GROUP
Brand Identity Monthly Data Publication
Brand Identity Monthly Data Publication
The Brief
The top three realtors in Scottsdale joined forces under one shared brand, needing both a logo to represent the new group and an ongoing monthly brochure presenting local housing market data to clients and prospects.
The top three realtors in Scottsdale joined forces under one shared brand, needing both a logo to represent the new group and an ongoing monthly brochure presenting local housing market data to clients and prospects.
The Challenge
This wasn't a one-time deliverable, required building a system that could be reliably reproduced every month. The brochure needed to make dense housing data genuinely readable and useful.
This wasn't a one-time deliverable, required building a system that could be reliably reproduced every month. The brochure needed to make dense housing data genuinely readable and useful.
The Approach
I owned the project from start to finish, from developing the group's logo and identity, and building the format for the recurring monthly brochure including formatting and organizing the raw housing data itself into something clear and digestible for clients, then designing the layout around it.
I owned the project from start to finish, from developing the group's logo and identity, and building the format for the recurring monthly brochure including formatting and organizing the raw housing data itself into something clear and digestible for clients, then designing the layout around it.
The Outcome
A cohesive brand for a newly formed realtor group, plus a repeatable monthly publication system that turns raw market data into a professional, client-ready resource each month.
A cohesive brand for a newly formed realtor group, plus a repeatable monthly publication system that turns raw market data into a professional, client-ready resource each month.
