Fulton Homes Coloring Book
Fulton Homes · Print · Family-Friendly Marketing
Fulton Homes · Print · Family-Friendly Marketing
The Brief
Fulton Homes wanted a coloring book to hand out after home tours, a simple, memorable touch that reinforced their family-friendly brand and gave visiting families something to take home.
Fulton Homes wanted a coloring book to hand out after home tours, a simple, memorable touch that reinforced their family-friendly brand and gave visiting families something to take home.
The Challenge
The direction given was to use AI to generate the illustrations quickly. I felt that approach risked working against the Fulton Homes brand. AI-generated art can read as generic or slightly off in a way that undercuts the quality in their homes and communities.
The direction given was to use AI to generate the illustrations quickly. I felt that approach risked working against the Fulton Homes brand. AI-generated art can read as generic or slightly off in a way that undercuts the quality in their homes and communities.
The Approach
I hand-illustrated the coloring book myself, using the project as an opportunity to bring genuine craft and a human touch to something that could have easily felt like filler collateral. It let the piece actually deliver on the "family-friendly" brand promise instead of just checking a box.
I hand-illustrated the coloring book myself, using the project as an opportunity to bring genuine craft and a human touch to something that could have easily felt like filler collateral. It let the piece actually deliver on the "family-friendly" brand promise instead of just checking a box.
The Outcome
A coloring book that felt intentional and warm rather than mass-produced, giving families a keepsake from their home tour that reflected real care, and quality, not just a marketing tactic.
A coloring book that felt intentional and warm rather than mass-produced, giving families a keepsake from their home tour that reflected real care, and quality, not just a marketing tactic.
