EMS CAFE
Client: Cottage-Law Cafe · Freelance · In Progress
Client: Cottage-Law Cafe · Freelance · In Progress
The Brief
A freelance client running a cottage-law food business came to me to build their brand from the ground up — with a long-term vision of growing into a full coffee cart or café within the next few years.
A freelance client running a cottage-law food business came to me to build their brand from the ground up — with a long-term vision of growing into a full coffee cart or café within the next few years.
The Challenge
Building a brand for a business that's still finding its final form. The identity needed to feel credible and complete now, at the tasting-and-testing stage, while being flexible enough to grow into a physical café concept down the line — designing for where the client is headed, not just where they are today.
Building a brand for a business that's still finding its final form. The identity needed to feel credible and complete now, at the tasting-and-testing stage, while being flexible enough to grow into a physical café concept down the line — designing for where the client is headed, not just where they are today.
The Approach
I developed the full visual foundation first: logo, packaging, and social media presence, giving the business a consistent identity to test and refine recipes under before expanding into a physical space. Website and full café concept are next in the pipeline as the business grows.
I developed the full visual foundation first: logo, packaging, and social media presence, giving the business a consistent identity to test and refine recipes under before expanding into a physical space. Website and full café concept are next in the pipeline as the business grows.
Status
Currently in progress — the client is doing product tastings and testing ahead of launch, with website and cafe concept development still to come.
Currently in progress — the client is doing product tastings and testing ahead of launch, with website and cafe concept development still to come.
