"OFF THE TRACK" ALICE COOPER CONCERT
Wild Horse Pass · Event Branding & Poster Design
Wild Horse Pass · Event Branding & Poster Design
The Brief
Wild Horse Pass was hosting an Alice Cooper concert as part of a new concert series called "Off the Track," and needed both a logo for the series itself and a poster to promote the specific show.
Wild Horse Pass was hosting an Alice Cooper concert as part of a new concert series called "Off the Track," and needed both a logo for the series itself and a poster to promote the specific show.
The Approach
I developed the "Off the Track" branding as a series identity — something built to work beyond just this one concert, since Wild Horse Pass could use it for future shows under the same series — alongside a poster designed specifically to capture Alice Cooper's edge and draw in ticket buyers for this event.
I developed the "Off the Track" branding as a series identity — something built to work beyond just this one concert, since Wild Horse Pass could use it for future shows under the same series — alongside a poster designed specifically to capture Alice Cooper's edge and draw in ticket buyers for this event.
The Outcome
A cohesive concert series identity paired with event-specific promotional design, giving Wild Horse Pass a reusable brand for future shows in addition to a standalone poster for this one.
A cohesive concert series identity paired with event-specific promotional design, giving Wild Horse Pass a reusable brand for future shows in addition to a standalone poster for this one.
